He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. March 8, 2022 2002: Family gathered round kitchen talking about dad's lost glasses - first mention of Shouldve gone to Specsavers. The phrase has become a staple of British vocabulary over the last two decades, and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation. Please contact us with your news, views and comments. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. Thats Specsavers Love campaign will also come to life through in-store signage, digital banners, organic social media content and public relations. Specsavers' ambition is to grow turnover to 100million in Home Visits by 2025 and to become the leading provider in the UK, enabling more people to access potentially life and sight-saving eye . And seven in ten have confused their children or younger people with reference to old TV slogans. The centrepiece of 'That's Specsavers Love' is a a 45-second spot created for Canada by Specsavers' UK-based in-house team, The Agency. Backing Business is ITVs initiative to help keep British business moving through working alongside you as a partner. Marc JacobsMARC JACOBS 16 $349. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. Or by navigating to the user icon in the top right. The brand also quickly reacted to footballer Luis Suarez apparently biting Italys Giorgio Chiellini in a World Cup match, with a Twitter ad pointing out the difference between Chiellini and cannelloni - which was retweeted tens of thousands of times within days. Another thing that was important in the casting was that we really wanted to reflect Canadian people and the mix of cultures there. He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. Many of the people who appear in the ad are Specsavers customers and the campaign will expand on the real-life stories of how Specsavers colleagues have cared for their customers, putting a smile on their faces. Learn the different tactics you can leverage to help TV Advertising grow your brand. At one point, a line we were working with was 'love at first sight. Comments Off on Specsavers shows (yet again) that a simple set-up and a selling message work wonders. That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. Free pair for kids. About Specsavers. 5 Reasons to Update Your Business Operations, Get the Best Sleep Ever in 5 Simple Steps, How to Pack for Your Next Trip Somewhere Cold, Manage Your Money More Efficiently in 5 Steps, Ranking the 5 Most Spectacular NFL Stadiums in 2023. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. Who is the man in the Specsavers ad? We use cookies to ensure that we give you the best experience on our website. She was an actress, known for Mermaids (1990), Lenny (1974) and The Swimmer (1968). The most important thing for us when considering new markets is whether we can deliver our purpose of transforming lives through better sight. 2 for 1 glasses & sunglasses. Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications. in Advertisers, Agencies, Creative, Media, News Related news. Bookmark Please . Meet our team of warm and friendly people motivated to be the best they can be. MAA creative scale: a cumulative 9 for showing (over the years) that advertising aint as complicated as many agencies try to pretend it is. . 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Thousands of new images every day Completely Free to Use High-quality videos and images from Pexels. 1,112 posts. 3 March. Bill> Weve been interested in the North American market for a long time and have spent a lot of time understanding the culture and the market before we decided to enter it. Something went wrong, please try again later. Shish> We were really looking at what Specsavers is all about, the purpose of the brand in changing lives through better sight and really looking at the culture of the company, the people of Specsavers and the fact that their approach to what they do is quite unique. He was also notably in the Specsavers rollercoaster advert and recently also the UK Nationwide share advert. Not many people can pull that off so props to Matt and his casting team for finding some amazing people. Forum Member. The phrase has become a staple of British vocabulary over the last two . They had Edward Hopper references in their mind when they put that together with the lighting and the shadow, and it just all really popped. For details of known Specsavers vacancies, please check our jobs board for more information, 2021, SpecSavers Multi Advert Campaign, Storyboard Artist, 2019, Ident for Zoe Ball on Saturday and Sunday Sponsored by Specsavers, Big Ron, 2019, Ident for ITV3 Specsavers Hearcare, Big Ron, 2019, Ident for ITV in the Afternoons Sponsored by Specsavers, Big Ron, 2018, Specsavers event, Stylist assistant, wardrobe assistant, 2018, Specsavers Christmas Advert Campaign 'Useless Elves', Snowball. Our MD in Guernsey discovered an old press ad from the '80s with the headline 'with Specsavers, it's love at first sight'. Social media reactions by Specsavers have also become an amusing online staple - with the your next visits on us quip to popstar Anne Marie, following her fall at the Brits, quickly proving popular with both Twitter users and the songstress herself. He started off life as a simple sketch. But although 2022 marks the 20th anniversary of the line, Specsavers isn't . Bringing Marvin to life. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. Check out the new Cadbury Dairy Milk ad cast 2021. We introduce Marvin the Mole, who bags himself a new pair of glasses for just 25, before walking off into the sunset with his family. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . These are the twenty commercials added to our collection most recently. Specsavers Retail Stores. Were working on revamping our Spectrum site for 2022 so more eye care professionals can benefit from our online CPD and events, and access the expertise of our Specsavers clinical network. Just like in any market, our purpose in Canada is to change lives through better sight, and were really excited for Canadians to see the potential of our unique business model, and demonstrate what affordable, high-quality eyecare can be. AJF has released its latest campaign for optical retail brand Specsavers, continuing its trend of paying homage to cowboy films. cuban consulate in texas; elles club wiki; the clocks agatha christie summary Get up to speed with our latest news, insights and success stories. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . The woman in the Specsavers Ad 2022 is actress and comedian, Dawn French. Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. When Youre Smiling/Artists. License. A young man is horrified when he realises that the heavy delivery he's carrying needs to reach the top floor of a block of flats. Accept, you are agreeing to our Cookie Policy. A playful take on the iconicShouldve gone to Specsaverscampaign, the new advert centres on the taglineI dont go to Specsaversthey come to me, to bring greater inclusivity to the brand offering. ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development. Si ob han Teresa Hayes is the woman in the Spe cs avers ad.. Who is the Woman in the Specsavers Ad 2023? Check out the latest news from ITV Commercial. We saw that diner scene set up as the first shot and just thought 'wow'. Always connected. Specsavers has appointed AJF as its creative services agency for Australia and New Zealand . We wanted the campaign to make a great first impression. . As the UK's leading commercial broadcaster, we get the country talking. Created by The Agency, Specsavers' in-house creative shop, the idents features archive footage featuring four well-known characters - Harold, Madge, Marlene and Phil - who appear to be speaking to a Specsavers staff member about their eyewear requirements. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. Strictly's Rose Ayling-Ellis has turned down a six-figure deal to endorse hearing aids because she doesn't want to mislead fans, a new report claims.. 2008: Thunderbirds escape to safety thanks to their glasses from Specsavers. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . Were also seeing consolidation in the Canadian optical market, with a small number of large private equity backed corporates buying up independent optometrists, which is resulting in less choice for customers and less opportunities for independent optometrists and business owners to be successful. Regular Asda advert actor Muzz Khan, or Sunny as he's known here, teaches one of his children the ways of the smart shopper in this new 2021 'That's. There's an understated wit, a dryness and self-deprecation that we share, I think. Filters. Who are the old Neighbours in the Specsavers advert? Download or Preview at: Amazon UK. Upload. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. While we were developing the campaign, there was quite a pleasant coincidence. For details of known Specsavers vacancies, please check our jobs board for more information, 2021, SpecSavers Multi Advert Campaign, Storyboard Artist, 2019, Ident for Zoe Ball on Saturday and Sunday Sponsored by Specsavers, Big Ron, 2019, Ident for ITV3 Specsavers Hearcare, Big Ron, 2019, Ident for ITV in the Afternoons Sponsored by Specsavers, Big Ron, 2018, Specsavers event, Stylist assistant, wardrobe assistant, 2018, Specsavers Christmas Advert Campaign 'Useless Elves', Snowball. If you want to be in the know, check back often. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. There are many different ways to advertise - whatever your goal, well make sure your message is brought to life in a memorable way. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. By using our website or clicking Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. In the meantime you can keep up to date with our news and upcoming events on LinkedIn, and explore further with Specsavers Careers, Free online CET and professional development modules, Articles and case studies from Specsavers' professional journal, For access to free CET and regular updates. 2 for 1 glasses from 69. Si ob han is a true professional and displays a remarkable commitment to her craft. In terms of the film, it was quite a big ask for the actors because we were casting people that aren't doing a lot - all we're really asking them to do is look at the camera and then react with their faces to what's being said to them. Canadians are also known for humility and kindness, and they love witty humour. 25% Off. In 1999, Graham Daldry took his own advice (although he hadnt put it into words yet) and went to Specsavers not as a customer, but as the brands in-house creative director. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. TOP 20 MOST FREQUENTLY USED SLOGANS IN EVERYDAY CONVERSATION: Obsessed with Netflix? And there's octogenarian actor Jim Gibney grooving to Thin Lizzy's Dancing in the Moonlight in a spot for Specsavers' hearing aids. Golden ticket for 50% off with this Specsavers voucher. This is a nice ad, in my view . That genre is quite ripe for humour, and it's been done well in the past, such as Vic Reeves parodying Barry White and Soul Train pastiches. Catherine> Ultimately this campaign is the introduction of Specsavers to Canada, and Canada to Specsavers. Were confident that Canadians will fall in love with us too once they have a chance to learn more about the company, our expertise and our desire to provide quality eyecare and eyewear for all. 50% Off. Weve been empathetic to the current mood of the nation, to people seeking a little positivity in difficult times as well as not wanting to sacrifice on quality if their finances become challenged. He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. Should have gone to Specsavers sheep dog? Explore Siobhan Hayes Wiki Age, Height, Biography as Wikipedia, Husband, Family relation. There will also be more online Smile activity that unpicks the science behind a smile. Let's see if we can surprise you. For everything else, there's Mastercard - Mastercard. He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). Specsavers is celebrating 20 years of its 'should've gone to' adverts, This disgruntled cat appeared in a 2019 Specsavers advert, 'Should've gone to Specsavers' has become one of the most quoted TV advert slogans in everyday conversation, Richard Madeley challenges gov minister over 'inhumane' visa process for refugees, Furious Lorraine Kelly blasts 'shameful' government over UK's pitiful Ukraine visa figures. which do what an ident should: make a quick selling point but dont interrupt the programme too much. Explore. Specsavers code - Enjoy free polarised lenses on your 2nd pair from the $149+ single-vision range. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. Cast Character Prabhneet Singh Man (Lead Role) [] Toby Williams (comedian) Toby Williams is a British actor, writer and award-winning [1] stand-up comedian [2] [3] performing both as himself and Dr George Ryegold. UK Advert Actors. Cadbury Dairy Milk Ad Cast. We weren't on set, we were shooting remotely and watching on a screen from a post production house in London. Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands, Find out more about CFlight, the UK's first unified advertising TV metric. Filtering results by: Specsavers Ad Types Being emotional and making people laugh was definitely going to work over there and make us be distinct and intrinsically of the brand. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Elizabeth Bower (born 1 August 1976) is an English actress, best known for starring as Dr Melody Bell in Doctors from 2007 to 2009. Lenses. Over the last 15 years, the market for glasses has grown. Code. That larger-than-lifeness feels part of the brand and we wanted to translate that into this campaign as well through the lens of that sort of '70s aesthetic. Join the conversation with our national and local advertising options designed to suit businesses of all sizes. 25% off glasses for students. The Specsavers adverts are a great example of how actors can make or break a brand's message. Deal. Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh . Shish> Matt was the perfect fit really. Download and use 1,000+ Specsavers Advert Actress stock photos for free. There are lots of different optical players already in the Canadian market, despite this we dont believe that customers needs are properly being met. The spot, released for 2019's Glaucoma Awareness Week, reimagines the optician chain's famous black and white "Should've gone to Specsavers" sheepdog ad, with the visuals slowly replaced by a written description. Catherine> Because Specsavers is new in town and not familiar to Canadian consumers, our challenge was to build a meaningful connection, and to demonstrate to people why Specsavers prioritises quality eyecare and affordable eyewear, not just that it does. But we were just really pleased that we had a good team of people working on this with us that just nailed things. January 20, 2022. Nicola Wardell, Agency MD at Specsavers says: Weve been making people smile for years with our Shouldve Gone To Specsavers ads. A Glasses manufacturer with over 690 stores in the UK and Ireland. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. Should've gone to Specsavers - Specsavers, It does exactly what it says on the tin - Ronseal, You either love it or you hate it - Marmite, Good things come to those who wait - Guinness, Probably the best lager in the world - Carlsberg, There are some things money can't buy. Get 25% off a pair of glasses from the $149 range or above. From in-house looks to top designer styles, there's something for everyone. Free Specsavers Advert Actress Photos. Find out more about the cast and crew that have worked with Specsavers. Follow. Culturally, Canada is more in line with some of the other markets we already operate successfully in like Australia and the UK, where we are the market leaders. I was supported to develop into the best optometrist. [4] He is known for a number of appearances on television including regular or recurring roles on Vanity Fair, Porters and Sex Education . Specsavers' marketing director, Sarah McInnes says, "We found an innovative . Working at Specsavers is more than just a job. And I dont think anyone would have thought 20 years on, itd have been the cornerstone of the brands identity. I guess the first thing you think of when thinking of that seductive voice is someone like Barry White or Marvin Gaye, and that's where it began as a script. If you do not wish to allow cookies please disable them in your browser settings. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . To be honest the most shocking part of this is that he actually won an acting award. When the right actors are chosen, it can have a huge impact on the success of the adverts. # . Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. The TV commercial was directed by Novemba at Academy Films. 11/11/2022 14:11 The one with the delivery man who goes to the wrong block of flats - why do I recognise the lady who answers the door? 3 Actor from "My Family", had to Google a few weeks ago as it was bugging me too. Artist: The Proclaimers. Catherine> Were thrilled to be sharing this launch through 15, 30 and 45-second videos across social media, and television, a 30-second spot on radio, as well as print, OOH and DOOH ads. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers' in-house team The Agency has been doing it for years with no sign of running out of gas. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. Specsavers is the worlds largest optometrist-owned and -led business, and we want to get across that even though we are a global network that is able to support each location with the latest clinical equipment and technological innovation, as well as marketing and other resources, Specsavers is really your local eyecare shop that prioritises its immediate communities. I was blown away with the set design. If you have a user name and a PIN then please sign in. Wisely, Specsavers' in-house agency show no sign of squandering that legacy, and with excellent TV commercials like this to carry the campaign forward, they've no reason to. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. Soap fan and Disability Horizons writer Raya AlJadir rounds up 10 disabled characters, all played by disabled actors, from the four main British Soaps - Eastenders, Coronation Street, Emmerdale and Hollyoaks. What is the music on the new Specsavers advert? Shish> The way that we wrote it was very much a nod to spoken intros that are familiar from classic soul songs from artists like Marvin Gaye, Barry White and Aretha Franklin. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Levi'sLevi 08 $299. 25% off for over 60s. Upload Join. Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. If someone's looking at the camera and they connect with you, you just feel it straight away. It felt very true to the brand now and what we were going for with this launch. Report. We thought it was really important to keep cuts to a minimum, especially when you first see that person. Music Track: The Great Pretender. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. April 29, 2021 11:05. by Zoe Wilkinson. The block of flats to which he's supposed to have taken the delivery is across the way. 20 years and 500 miles. I love Prettybird and Matt's comedy background is just amazing. This is one of Canadas first experiences with our Shouldve Gone to Specsavers strapline. We wanted to make sure the creative would speak to Canadians in a way that grabs their attention, while also showcasing what the company stands for and its purpose. There are normally new ads every day, so we'll do our bit to keep you ahead of the game. Research of 2,000 adults revealed the brands slogan ranks as one of the most iconic, alongside Tescos every little helps and Ronseals it does exactly what it says on the tin. The company uses the phrase "should've gone to Specsavers" in its adverts. This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. Save. We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. We also took inspiration from the visual language of soul and R&B album covers with the styling, vibrant colours and hair, and then took that aesthetic into modern feeling, everyday situations with casting that felt relatable and of today as well. Laurence Fox is handing back an acting award that he won from Specsavers because they have boycotted GB News. A young man is horrified when he realises that the heavy delivery he's carrying needs to . Expired. Continue reading. But then we thought that might be a bit cliched, and as we started trying people out it just felt a lot more interesting, and gave it something a bit more when we found a female VO artist. Music:I'm Gonna Be (500 Miles) - The Proclaimers. Complete glasses from 15. They've even seen star turns from the likes of Postman Pat and Basil Fawlty over the years.